The Story

How do we showchase this particular Mercedes Salazar’s jewelry collection inspired by the ‘Shamanic Flight’ in an unconventional, contemporary and locally relevant way?

Along with Colombian artist Leonardo Jimenez, I envisioned a set of illustrations. Then, Colombian businesswoman and former model Carolina Castro joined the journey. We went through the Chiribiquete National Park, the Amazon Rainforest and even the outer space. This campaign depicts a magical woman embellished by nature and empowered by mystic forces and handmade statement earrings.

The trance, the gifts and prayers and the act of sharing knowledge. The Shamanic Flight.